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AC41007 Technology Innovation Management
Coordinator
Prof Annalu Waller
Toggle Module Description
AC41007 will have students develop a commercial market understanding that complements technical and computer science knowledge and an understanding for product management. Ultimately, students will have an understanding of the roles of product development and product marketing and the potential career path of product development for engineers. The module is a mix of case studies, practical exercises and theoretical topics. The theoretical topics will be delivered by business professionals and staff from the University's Research and Innovation Services. There will be a number of case studies which will involve entrepreneurs giving a talk about their work, how they develop products for the market, and how they market these. We are hoping that their enthusiasm will ignite the class and provide a unique view of the business world.
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Module Questions
The objectives of the module were made clear to me.
The module has provided me with opportunities to explore ideas or concepts in depth.
The workload on the module was appropriate to meet the learning objectives.
I have received helpful comments on my work.
The module is well organised and running smoothly.
I have found the module intellectually challenging and stimulating.
The assessment has provided me with opportunities to apply what I have learnt.
The balance between theory and practical work is appropriate for this topic.
What was the best thing about this module, and why do you think this was good?
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Is the weighting of marks for assignments consistent with the effort required?
If any changes were made to this module because of Covid-19, please comment on these changes and how they affected you (positive or negative).
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